JAKARTA - Johnson Home Hygiene Products (JHHP) has handed a below-the-line marketing project for Baygon, a pesticide brand, to Tequila following a three-way pitch involving OgilvyAction and XCR.
The pitch was geared towards finding ways to activate the Baygon Lavender brand across Java.
Soum Banerjee, advisor of TCP-TBWA Indonesia, said that this was a significant win for Tequila Indonesia since the country in one of the largest markets for Baygon.
JHHP is a subsidiary of SC Johnson, one of the world's leading manufacturers of household cleaning products and products of home storage, insect control and personal care.
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