Castrol, an industrial and automotive lubricants brand, is part of the BP group of companies.
The agency’s role is to look at building Castrol’s database marketing strategy, and to develop an online and mobile communications platform across BP’s high-growth markets in Asia-Pacific.
The agency’s role is to look at building Castrol’s database marketing strategy, and to develop an online and mobile communications platform across BP’s high-growth markets in Asia-Pacific.
The brief issued by Castrol at the end of October was heavily skewed towards data integration and direct-to-consumer strategy. Agencies pitching for the account were required to demonstrate their expertise in areas of database marketing, data integration, online and mobile strategy, among others.
Tom Hannigan, general manager of Tequila Singapore said: “Castrol has a huge opportunity to tap into the passion that its customers feel for the brand.”
