Dan Paris, group MD of TBWA\Tequila, said: “We are delighted to have someone with Tom’s skills and experience here in the Singapore agency. As we manage the continual development of our CRM and integrated service offering here in Singapore and around the region, Tom’s unique experience in regional digital and channel marketing programmes will prove invaluable to our clients.”
Hannigan, who has seven years ‘experience in Asia and was previously with OgilvyOne Worldwide, said: “I am excited to be back in Singapore to bring fresh thinking to support the continued growth of Tequila. The agency’s integrated approach to marketing gives us a great opportunity to continue to deliver innovation in a landscape that is changing and evolving almost daily.”