Tequila pips Draft for KrisFlyer business
Singapore Airlines has confirmed the selection of Tequila Singapore as the marketing agency for its KrisFlyer programme. The agency pipped incumbent Draft Worldwide - which handled the business on a three-year retainer from 2001 - at the final stage of the pitch. Tequila is also appointed for a three-year period, with the account estimated at over US$10 million in capitalised billings.
