Tequila pips Draft for KrisFlyer business
Singapore Airlines has confirmed the selection of Tequila Singapore as the marketing agency for its KrisFlyer programme. The agency pipped incumbent Draft Worldwide - which handled the business on a three-year retainer from 2001 - at the final stage of the pitch. Tequila is also appointed for a three-year period, with the account estimated at over US$10 million in capitalised billings.
Please sign in below or access limited articles a month after free, fast registration.
If you don’t yet have an account, you can register for free to unlock additional content. For full access to everything we offer, view our subscription plans.
Sign In
Register for free
✓ Access limited free articles each month
✓ Email bulletins – top industry news and insights delivered straight to your inbox
Subscribe
✓ Unlimited access to all Campaign Asia content
✓ Real-world campaign case studies and career insights
✓ Exclusive reports, industry news, and annual features