TBWA Thailand managing director Chaipranin Visudhipol said that the rapid changes in the market had prompted Tequila's launch in Thailand.
Tequila Thailand new business development and strategic planning director Satima Tanabe added that an abundance of similar choices combined with a wider array of communications platforms had made people care less about the differences in product and service identity, quality and attributes.
"The key to repeat purchases include a customers' loyalty and satisfaction with the brand experience, while the marketer's criteria for success comprises good products, service and good relationship with the customer."
