"I hope to build Tequila China into a player in the integrated marketing space in China," said Wong. He said that his previous experience in marketing and business development in branded consumer products and the entertainment sector would lend new insights to enhancing and developing brands at Tequila.
Wong was previously vice-president for strategic marketing at EMI Music South East Asia and previous to that he was with the Virgin Group (Asia). "Tequila's vision is to develop multiple connections with consumers. Felix's experience in music and entertainment adds an additional dimension in the fulfilment of that vision," said Heron.
Tequila appoints Wong as its China general manager
Felix Wong has been appointed general manager at Tequila China and will report to Gavin Heron, managing director of Tequila\ China in Shanghai.