The two shortlisted agencies are believed to be Ogilvy and Saatchi & Saatchi.
According to sources close to the pitch, Tencent executives will make their decision later this week following final presentations by the agencies.
In September, insiders speculated that Tencent called the pitch to position itself for a potential launch into Western markets. At the time, Tencent’s executive vice president SY Lau noted that the company needed to look beyond its creative account’s incumbent, Publicis.
According to sources close to the pitch, Tencent executives will make their decision later this week following final presentations by the agencies.
In September, insiders speculated that Tencent called the pitch to position itself for a potential launch into Western markets. At the time, Tencent’s executive vice president SY Lau noted that the company needed to look beyond its creative account’s incumbent, Publicis.
“Publicis did a fantastic launch programme for us. We were just moving a little too quickly for its creative team,” Lau said.
Tencent operates popular QQ portal, gaming, blog and instant messaging services, and claims more than 288 million active accounts.
