Tencent is best known as the provider of popular Chinese messaging service QQ, but executive vice-president SY Lau said the company is doing more to emphasise its QQ.com portal, e-commerce and video-sharing capabilities in an effort to compete with popular alternatives such as Baidu, Alibaba and Tudou. Lau said that, because the average age of internet users in China is getting older, QQ needs to reflect the general demographic to be successful.
The average age of current QQ users is 22, he said.
“The way to improve our image is through the quality of our products, and how we do that is by investing quite heavily into making sure we provide content that reflects the values of users and can be easily understood by a lot of people,” Lau said.
