The construction group has worked with Y&R for the past four years, but is calling the review as part of a compulsory bi-annual agency review as a publicly-listed firm.
Agencies were first invited to an online credentials submission before the field was trimmed to ten after Lowe and Publicis pulled out.
Agencies were first invited to an online credentials submission before the field was trimmed to ten after Lowe and Publicis pulled out.
Cornelius Pacia, Publicis Indonesia’s MD, said he was unsurprised by the long list and stressed the country’s need to bring in mandatory pitch fees, as proposed by Indonesia's advertising industry body, the PPPI, earlier this year (Media, 19 February).
A third phase will see the list shortened to four before the winning agency is announced by the end of June.
The Holcim Group appointed Y&R over OgilvyOne to handle its CRM business in Vietnam in March.
