Apparently even winning Mark Six (the Hong Kong lottery) or catching the bride’s bouquet at a wedding is not as euphoric as using the new tissues. The product is revealed as the cause of the characters’ euphoria only at the end of each execution.
Creative agency Publicis has also developed a microsite for the best ‘happiness’ entry to win travel tickets to a mystery destination.
Credits:
Project Unexpected Happiness
Client Tempo Hong Kong
Creative agency Publicis, Hong Kong
Creative directors Terry Cheng, Charles Hau
TV director Antony Yip
Production house Tuckshop Films
Account team Eliza Leung, Betty Fok
Exposure Television, print, outdoor, online
