"(There are) many new competitors in the category and Tempo is reinforcing its superior performance and brand image," said Sue McCusker, client services director of Publicis Hong Kong. She said competitors' hygiene claims tended to refer to the manufacturing process, while Tempo links the hygiene factor to the strength of the tissue paper itself. The television commercial shows a girl being given a pack of Tempo by a palm reader, after noticing her hand is covered with small shreds of tissue paper. Starcom, the media agency, handled TV buying, with a view to extend the campaign into other media, including in-store marketing.
Tempo heralds flu season in HK with new ad campaign
Procter & Gamble has rolled out a new campaign for its Tempo tissue brand to enhance the brand's positioning as the cold and flu season grips the city.