The creative agencies that will be moving into the final round include McCann Erickson, Leo Burnett and Coleman Handoko, while the shortlisted media agencies include ZenithOptimedia, Mediavest and incumbent Initiative.
Telkomsel’s creative incumbents JWT and Hotline, who have been servicing the account for a long time, were dropped in the first stage of review.
Telkomsel’s creative incumbents JWT and Hotline, who have been servicing the account for a long time, were dropped in the first stage of review.
The review is being managed by R3. An R3 spokesperson refused to confirm the development.
Telkomsel is one of Indonesia’s top five spenders for advertising. The telco’s media spend is estimated to be about US$30 million.
Tags- Telkomsel, McCann Erickson, Leo Burnett, Coleman Handoko, Ogilvy & Mather, Havas Media, ZenithOptimedia, Mediavest, Initiative
