With an estimated adspend of US$4 million, the account has been billed as one of the biggest domestic reviews of the year. However, this advertising expenditure still trails behind rival telcos Telkomsel and IndoSat, a source said.
Telkom race narrows to four agencies
JAKARTA - Telekomunikasi Indonesia (Telkom) has shortlisted four agencies for the final round of presentations for its US$4 million creative business.
With an estimated adspend of US$4 million, the account has been billed as one of the biggest domestic reviews of the year. However, this advertising expenditure still trails behind rival telcos Telkomsel and IndoSat, a source said.