Telkom race narrows to four agencies

JAKARTA - Telekomunikasi Indonesia (Telkom) has shortlisted four agencies for the final round of presentations for its US$4 million creative business.

The four are believed to include Lowe, Euro RSCG and Dentsu, according to sources.

With an estimated adspend of US$4 million, the account has been billed as one of the biggest domestic reviews of the year. However, this advertising expenditure still trails behind rival telcos Telkomsel and IndoSat, a source said.

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