Agency fees were agreed via an online auction.
Bates and MindShare will join Euro ESCG on Telkom’s US$10 million media and creative roster, but the client has yet to confirm how the account will be split. Telkom is one of Indonesia’ largest telcos with almost 50 million subscribers. It is expected to market its fixed line, high-speed internet and mobile brand Flexi heavily in 2008.
Bates and MindShare will join Euro ESCG on Telkom’s US$10 million media and creative roster, but the client has yet to confirm how the account will be split. Telkom is one of Indonesia’ largest telcos with almost 50 million subscribers. It is expected to market its fixed line, high-speed internet and mobile brand Flexi heavily in 2008.
