City Telecom chairman Wong will take the position left vacant by ex-CEO Louis Page last October, and Cheung, former deputy chairman of PCCW, will be executive chairman of ATV.
Wong will oversee daily operations of the station while Cheung will focus on company strategy.
Wong will oversee daily operations of the station while Cheung will focus on company strategy.
GroupM CEO KK Tsang said that the station has always positioned itself wrongly – portraying itself as competitor to TVB, the only other free-to-air station in Hong Kong - and needs to head in a new direction.
“ATV doesn’t have the scale of resources TVB has to compete in areas such as drama,” said Tsang. “It should concentrate on niche programming.”
Tsang went on to say that with the appointment of Wong and Cheung, ATV is better positioned to converge media and technology.
ATV recently launched six digital channels and a new logo after a change in shareholders last year.
