BBDO's TVC for KFC has remained at the top of the chart since the last Malaysia Adwatch survey in September, with a number of Malaysia's top telco brands in hot pursuit.
KFC has gained a 93 per cent recall rate this month for its upbeat 'What's your KFC moment?' TV spot, which features people from different walks of life enjoying their KFC meals with friends and family.
"The TVC shows vignettes of different people from different walks of life enjoying moments of togetherness," said BBDO associate account director Sharon Rodrigues.
"KFC's reach throughout the nation is extensive, with outlets in almost every city and town. The fast food category leader is able to provide a meal and a place where families and friends can come together to share a good time." The campaign began airing in August and will run until the end of the year.
The end of the summer has witnessed a hard push by telco brands advertising 3G services with Maxis for its Hotlink 3G and Celcom's Nokia 3G coming in joint sixth place. TMNet also had a significant presence with its broadband and communications services all having multiple TVCs in the chart.
Newcomer M&M has entered the chart in 14th place with a lively TVC developed out of BBDO Mexico for the brand's three key product variants: Milk Chocolate, Crispy and Peanut. The spot entitled 'Boliche', which means bowling in Spanish, has been adapted to suit a local audience and pushes the brand's global positioning of a 'fun chocolate eating experience'. It will be running for six months. Other newcomers include Sustagen milk powder products in 16th and a spot for the Mitsubishi Lancer at 19th.
