A number of well-known Chinese brands such as Tsingtao and Haier were left off the list, either due to their B2B characteristics or lack of public data.
China Mobile, China Construction Bank and Bank of China nabbed the top three places on the list.
China Mobile, China Construction Bank and Bank of China nabbed the top three places on the list.
Their brands were valued at US$42.3 billion (up 11 per cent from 2006), $11.2 billion (up 22 per cent) and $11.1 billion (unchanged) respectively. Telecommunications companies and financial institutions did exceptionally well in the rankings overall.
The only company among the top 10 from another sector was alcohol producer Moutai, which was ranked in eighth place.
Commenting on the domination of certain brands in specific sectors dominating the ranking, Jonathan Chajet, Asia-Pacific strategy director at Interbrand, said: “Partially, this is because those sectors are doing exceptionally well in China at the moment.
“However, the primary reason brands in the financial and telecoms categories are benefiting from this is that these are monobrands - in other words, the value of the company becomes directly associated with the brand.”
The highly-anticipated spending boom around the Beijing Oympics is also expected to have an effect on this year’s results.
“It will be interesting to watch which mainland brands make a push to being internationally recognised,” said Nick Barham, Asia-Pacific strategy director at Wieden & Kennedy, China. He pointed to sports apparel company Li-Ning (ranked 23rd) as a consumer brand making an international push.
In this second annual study, the list was expanded to 25 companies. All of these originate in mainland China, are publicly-listed and consumer-oriented. The results were based on an analysis of financial earnings, consumer behaviour and brand strength.
