Liu will be based at the agency’s new Beijing office. His appointment is an integral part of the company's strategy to expand its footprint across Greater China, while optimising the quality of marketing communications services for its ongoing and future client portfolio.
Dr Gordon Wong, managing director of Techworks Asia, said Mcallight is a great addition to his team.
"He's a seasoned journalist with a deep understanding of both the electronics industry and the trade media, both locally and globally," he said. "Mcallight's knowledge, experience, insight and strong links within the editorial community in Greater China will bring tangible benefits to our existing and future clients."
Techworks Asia is a full-service PR and marketing communications agency specialising in technology. The agency has offices in Hong Kong, Beijing, Shanghai and London.
