SINGAPORE: Beverage company F&N Coca-Cola has launched a TV
campaign for Heaven & Earth's Jasmine Green tea and a new flavour
variant, Imperial Orchard tea.
The key proposition is that Heaven & Earth gives consumers a moment of
respite in their busy life, said Shane Gibson, creative director at M&C
Saatchi, the agency behind the campaign. "It became a matter of
dramatising the smaller moments in a person's day, making the role of
the drink more plausible." The two commercials - targeting adults
leading active and stressful lives - show a man and a woman coming home
from a busy day and enjoying the drink. The TVC is supported by print
and POS material. Heaven & Earth is the second largest brand in the
ready-to-drink Chinese tea market behind Yeo's.
