TCEB marketing strategy praised

BANGKOK The Thailand Convention and Exhibition Bureau (TCEB) has received praise from the country's interim government for a recent advertising campaign targeting business travellers.

TCEB has been heavily promoting Thailand as the ideal regional centre for trade shows and exhibitions across Asia Pacific. Dr Suvit Yodmani, the interim Thai tourism minister, said TCEB's efforts would significantly increase the income generated from tourism each year. Thailand's tourism ministry has regularly highlighted its plan to position the destination as the hub of business tourism in Asia by 2011.