Supawan Teerarat, TCEB’s newly appointed exhibition director, said the bureau would allocate more than US$2.15 million to support a series of activities under the project to position Thailand
as the preferred exhibition destination in Southeast Asia.
As part of the strategy, TCEB will commission an independent auditor, known as The Searcher,
to audit and regulate approximately 30 shows throughout the Kingdom.
Exhibitions will be stamped as Approved Events by TCEB if they pass the evaluating criteria,
set in line with those of UFI (the global association of the exhibition industry).
UFI Asia/Pacific Chapter manager, Paul Woodward, said there was only one UFIapproved event in Thailand now, but there seemed to be no question that more top-tier trade and consumer events
would be certified.
Although exhibitions bearing Approved Events by TCEB would not automatically be stamped as
UFI Approved Events, Woodward said since TCEB would be carrying out the auditing procedures using the same criteria as UFI’s, there should be no problem.
TCEB benchmarks events to help raise industry standards
BANGKOK Thailand Convention and Exhibition Bureau (TCEB) has launched an Asian-focused strategy - the Approved Event by TCEB project - which aims to raise the standards of exhibitions in Thailand to an international level.
