TBWA's Merrifield handed roving role
TBWA\Tokyo chief creative officer John Merrifield is to take on a newly-created position within the network, creative at large, to be based in Singapore. <BR><BR> In his new role Merrifield will work with individual offices to develop the agency's creative innovation, along with assisting the various operations in their bids to attract talent. He will also play a role on regional and local pitches, as well as mentoring young creatives. <BR><BR> Merrifield will continue to work with adidas, along with other key TBWA clients.