TBWA\Whybin wins Promo Grand Prix

CANNES - New Zealand's TBWA\Whybin has won the Grand Prix in the Cannes Promo Lions category, for its 'Bonded by Blood' campaign on behalf of the New Zealand Rugby Union and Adidas.

Asia-Pacific was well represented among Promo Lions winners, with 12 winning entries hailing from this region. Publicis Singapore won a Promo Lion for its ‘Stadium’ work on for Nike, while BBDO Bangkok won for its ‘Anyone Can Sell’ campaign on behalf of Home Product Center Public. JWT Mumbai also took home a Promo Lion for its Vegetarian Society ‘Nodding Bull’ work.

Other Promo Lions winners from this region included Dentsu Y&R Tokyo, Clemenger BBDO Wellington, George Patterson Y&R Melbourne, Leo Burnett Sydney, Hakuhodo Tokyo and Ogilvy New Zealand.