The initiative, known as Ace Manager 3, reportedly harnesses the bank’s involvement in the tennis world to test participating undergraduate students’ aptitude for banking possessions within the sport. It will also provide an insight into the core business areas of retail banking, corporate and investment banking and asset management and services.
The markets targeted in Asia-Pacific include China, India and Japan.
The game was developed in conjunction with business game specialist Paraschool and will be supported by an integrated marketing campaign developed by TBWA.
