The Omnicom agency beat sister shop DDB, M&C Saatchi and Batey in the final round. TBWA declined to comment, while the client, Genting International, could not be reached at press time.
According to the initial RFI, the brief is to develop branding and above-the-line communications for RWS, one of two casinos being developed in Singapore. The establishment will be operational by 2015 and expects to bring in over 10 million tourists.
