TBWA\Tequila wins Bata Singapore

BATA has selected TBWA\Tequila Singapore as its AOR for the Singapore market. The agency will handle strategy, creative, CRM, below the line and media for the business, which was previously split between Crush and icecream. "Some of our customers have noticed a change in our store image and merchandise mix but we're not going to leave it as that," said Pat Caddy, A&P manager at BATA Singapore in a statement. "Now is the time to re-brand BATA and to this end we are confident that our team at TBWA\Tequila will put in their best efforts to achieve our goal."