The development follows two competitive pitches that included incumbent HS Ad, Cheil Worldwide, Innocean and SK M&C.
The first campaign under the new alignment will roll out in June. It is aimed at those that do not see the value of having pest control service membership. Cesco recently introduced free ‘diagnosis services’ to attract individuals and businesses.
According to TBWA, the new approach will encourage the need for diagnosis by professionals based on factual information, rather than through a threatening approach highlighting “the horrors of vermin”.
Cesco has a 35-year history in Korea. The company operates 2,200 pest control systems and vermin technology research laboratories.
