TBWA Singapore boosts creative department

SINGAPORE - TBWA\Tequila Singapore has bolstered its creative department with a trio of hires from Saatchi & Saatchi.

Justine Lim joins as creative group head, Jae Soh as art director and Robin Tan as creative group head, interactive.

All were part of Saatchi & Saatchi Singapore's award-winning streak that placed the agency at the top of the Gunn Report's table of the world's most creative DM agencies in 2005.

"Their track record speaks for itself," said Graham Kelly (pictured), creative integrator, TBWA\Asia Pacific and ECD of TBWA\Tequila Singapore.

"And significantly, they have produced outstanding work across all media. Justine, Jae and Robin are exactly the sort of people we need to boost our creative firepower, and strengthen our integrated offering."