It is understood that the decision was made because of TBWA’s existing relationship with adidas, Reebok’s parent company, after adidas chiefs decided on a separate approach for both brands.
Four agencies are lining up: Japan and India incumbent McCann Erickson, Korea AOR Ogilvy Diamond, Publicis and Saatchi & Saatchi. The review does not include media, which is being handled by Carat. It is understood the review has called for a strong focus on digital, in conjunction with more traditional media.
Reebok’s global work is handled by US-based McGarry Bowen.
