TBWA picks up best of show prize
TBWA picked up the best of show prize at the Singapore Outdoor Advertising Awards for placing a Mini Cooper in a life-sized version of a kid's Matchbox toy box. Drawing its inspiration from miniature toy cars, the agency also bagged a silver accolade in the guerilla/ambient category. The Mini toy boxes generated strong attention from shoppers at upmarket retail locations. Passers-by dropped their name cards to get more information about the car and an invite to test drive the car, which featured prominently in the recent Hollywood remake of The Italian Job.
