Prior to the pitch the account was handled by Saatchi Lab, which declined to participate.
TBWA will be handling regional branding and promotion, sponsorship and on- and off-premises initiatives. The agency currently handles the regional and global creative for the brand.
TBWA will be handling regional branding and promotion, sponsorship and on- and off-premises initiatives. The agency currently handles the regional and global creative for the brand.
Nirmalo S Wilkes, general manager of TBWA Singapore, said that the agency would be able to apply its regional and global learnings to the Singapore business.
