TBWA Hong Kong has hired Jerome Ooi as executive creative director. He was previously with Commonwealth McCann, where he was global executive creative director for Digital Foundry and also responsible for developing creative for Chevrolet.
He takes over from Esther Wong, who is leaving the agency after 13 years to "pursue a personal passion outside the industry", according to TBWA.
Ooi will oversee the creative duties of the entire agency, including Digital Arts Network. Ooi will move from Bangkok to Hong Kong and begin his role in mid-April.
To stengthen its process, product and people and deliver for clients, the agency needs to hire "the best", said Jan Cho, managing director of TBWA Hong Kong. Ooi's track record and deep digital expertise will elevate the agency's creative thinking and drive innovation, he added.
In his previous role, Ooi managed the operation and overall creative of the Digital Foundry, and was responsible for setting up the structure and processes of a digital content/asset creation arm that supported Chevrolet's global operations for web, social media, online advertising and CRM.
Ooi is a film-school graduate who worked in post-production before joining adland, where he has spent 18 years.
Cho called Wong "a true TBWA pirate" who has been "a fabulous creative partner".