TBWA launches shopper unit in China

SHANGHAI - TBWA has launched retail marketing agency Integer in China in a bid to capitalise on a growing appetite for on-ground strategy and data.

Integer, which is headquartered in Denver, Colorado, will be helmed by Eric Wong as general manager and Mike Chou as group account director. Both will report to David Hunt, managing director of Tequila\China.

The initial launch has seen the agency open operations in Shanghai and Guangzhou, and it will initially service TBWA\Tequila’s existing clients in China.