TBWA\Korea wins Korean online gaming business

SEOUL - Korean gaming company CJ Internet has appointed TBWA\Korea to manage the sports marketing business for its Ma9Ma9 online baseball game following a two-way pitch that with Cheil Communications.

According to TBWA, the CJ Internet is an official sponsor of the Korean Professional Baseball League and the agency is charged, in part, with overseeing this relationship.

Work between TBWA and CJ Internet will begin in April in conjunction with the start of the baseball season on 4 April.

The win extends TBWA’s relationship with the company as the agency was recently awarded the digital business of CJ’s Dragon Ball.
| account win , Cheil Worldwide , gaming , online , sport , tbwa