TBWA won the account after a pitch involving two undisclosed agencies. Bursa Malaysia chief executive, Yusli Mohamed Yusoff said TBWA-ISC will be responsible for overall strategic input and support for communications and marketing ideas to promote Bursa Malaysia as a desired investment destination to both domestic and international investors.
Austen Zecha, president of TBWA-ISC\Malaysia, said: “It has been bull runs for us, with a winning streak of high- profile appointments since the end of last year, notably Malaysian Palm Oil Council, Etihad Airways, OSK and now Bursa Malaysia. This signals significant growth for the agency and, with the upward momentum, we are set for another record year.”
