Announcing the appointment, which is effective 3 November, Shiv Sethuraman, CEO of TBWA India Group, said: “He is talented, ambitious and we have very similar ideas about the kind of agency we would like to build. More than anything what convinced me was his track record of developing big, sustainable ideas on brands - a rare and dying talent in an industry obsessed by scams and one-offs.”
Sengupta boasts over 15 years of experience and has done work for brands including Titan Fastrack, Tanishq, Indya.com, Maruti Alto, Parker pens, Bajaj Hoodibaba and Wind Biking, and Cadbury Schweppes’ Sport Cola.
Current clients of TBWA India include Playstation, GE Money Wizard, Polaris, Planet M and Procall.
