TBWA\Hong Kong lands Harvey Nichols

HONG KONG - UK-based department store Harvey Nichols has reportedly handed its Hong Kong creative account to TBWA, after a competitive review involving Ogilvy & Mather.

The review (Media, 30 May) was called just five months after the retailer awarded its business to Bravo Asia. Bravo declined to take part in the pitch. T

he brief involves reworking Harvey Nichols’ image and reviewing its creative strategy, as part of the brand’s battle to lift its profile and market share against key competitor, Lane Crawford.