TBWA HK pulls in Cadbury Eclair from sister shop

<p>HONG KONG: TBWA Hong Kong has been appointed by Cadbury </p><p>International to develop a global campaign for Cadbury Eclairs, </p><p>previously handled by TBWA in London. </p><p><BR><BR> </p><p>The Hong Kong office was awarded the assignment to produce a set of ads </p><p>for developing markets, in particular China, but also India, Poland and </p><p>South Africa based on its work for the brand. The Hong Kong agency has </p><p>also retained its AOR status for Cadbury Dairy Milk Chocolate for China </p><p>and Malaysia. </p><p><BR><BR> </p><p>TBWA Hong Kong chairman and regional strategic planning director, Gavin </p><p>Heron, said: "It is better to have creative development closer to the </p><p>important market of China. But we have also developed a track record of </p><p>strong strategic with unique creative that can travel." </p><p><BR><BR> </p><p>The Eclairs campaign, aimed mainly at 16 and 25 years old females will </p><p>likely consist of television, press and poster ads. </p><p><BR><BR> </p>