TBWA HK pulls in Cadbury Eclair from sister shop

<p>HONG KONG: TBWA Hong Kong has been appointed by Cadbury </p><p>International to develop a global campaign for Cadbury Eclairs, </p><p>previously handled by TBWA in London. </p><p><BR><BR> </p><p>The Hong Kong office was awarded the assignment to produce a set of ads </p><p>for developing markets, in particular China, but also India, Poland and </p><p>South Africa based on its work for the brand. The Hong Kong agency has </p><p>also retained its AOR status for Cadbury Dairy Milk Chocolate for China </p><p>and Malaysia. </p><p><BR><BR> </p><p>TBWA Hong Kong chairman and regional strategic planning director, Gavin </p><p>Heron, said: "It is better to have creative development closer to the </p><p>important market of China. But we have also developed a track record of </p><p>strong strategic with unique creative that can travel." </p><p><BR><BR> </p><p>The Eclairs campaign, aimed mainly at 16 and 25 years old females will </p><p>likely consist of television, press and poster ads. </p><p><BR><BR> </p>

by | 04/13/2001

HONG KONG: TBWA Hong Kong has been appointed by Cadbury

International to develop a global campaign for Cadbury Eclairs,

previously handled by TBWA in London.

The Hong Kong office was awarded the assignment to produce a set of ads

for developing markets, in particular China, but also India, Poland and

South Africa based on its work for the brand. The Hong Kong agency has

also retained its AOR status for Cadbury Dairy Milk Chocolate for China

and Malaysia.

TBWA Hong Kong chairman and regional strategic planning director, Gavin

Heron, said: "It is better to have creative development closer to the

important market of China. But we have also developed a track record of

strong strategic with unique creative that can travel."

The Eclairs campaign, aimed mainly at 16 and 25 years old females will

likely consist of television, press and poster ads.