TBWA hires Gaveau for interactive role

HONG KONG - Tequila\Hong Kong has appointed Nathalie Gaveau as interactive business director.

Tasked with developing strategy, new business and analytics, Gaveau, formerly e-business and CRM manager for Club Med Asia-Pacific, will also focus on CRM initiatives to maximise customer acquisition and retention.

Prior to joining Club Med she was co-founder and managing director of online trader PriceMinister. Gaveau will report to Joanne Lao, managing director. Additionally, Florence Kong has been promoted from group account director to business director.