TBWA\Tokyo chief creative officer John Merrifield has been appointed to the newly-created role of creative-at-large for Asia-Pacific.
Reporting to regional chairman Keith Smith, Merrifield will take on regional creative oversight duties across the network, where he will be responsible for improving the quality of creative work.
To be based in Singapore, Merrifield will also play a role in talent sourcing, mentoring and leading regional and local pitches.
"It's not something where I go off and preach, it's more about where I can make a big difference, where I'm needed most," said Merrifield.
He will retain his role on adidas as one of the brand's three global creative directors, saying the new role would enhance his presence on the account.
"This will allow me to spend more time with more offices on adidas, and I'll obviously be continuing work with the regional teams based in Hong Kong," Merrifield added.
