TBWA brings Luxury Arts micro-network to Shanghai
TBWA launched its Luxury Arts practice in Shanghai, a business unit dedicated to marketing global luxury brands, which will serve clients including Martell and Coach. Attendees of the Luxury Arts seminar held to mark the launch on 11 May 2012 include Serge Dumont of Omnicom Group; Leo Lui of Hermès China; Charles de Brabant of Saint Pierre, Brabant, Li & Associates; Liya Zhang of Martell, Mumm&Perrier-Jouet, Pernod-Ricard China; and Jonathan Seliger of Coach China
by Staff Writer
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