TBWA bolsters adidas account team

HONG KONG - TBWA has promoted Matt West (pictured) to regional group head for the adidas Asia-Pacific account, the first person to exclusively lead the regional business at the agency.

The promotion is effective immediately.

Since joining TBWA in Hong Kong in 2006, West has been account director of both the adidas and Shangri-La Hotel accounts. He will remain in Hong Kong and report directly to Ian Thubron, EVP of TBWA\Asia Pacific.

In another internal move, Jill Ong will start as national account director on adidas based in the TBWA\Shanghai office. Ong will replace Clare Xie, who has also moved internally. Ong was most recently in the Hong Kong office, where she acted as account director on the Shangri-La account. She will report to Yeat Mung, business director at TBWA\Shanghai.