Cheryl Guzman Ng
Aug 31, 2017

Taylor Swift: Look what you taught us about marketing

Look what the singer's new video made Cheryl Ng of Xaxis Group do: write this column about Swift's marketing and PR savvy.

Taylor Swift dropped her latest single a few days ago, and it's already smashing records. Video views, downloads, streams, and a number of Taylor Swifts in one video, wow.

Besides singing along to her new single while I think of the mean girls who bullied me back in high school, I cannot help but marvel at what a marketing and PR genius Swift is, and possibly a poker player.

Without recapping all...

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