The appointment was made in line with the FMCG giant’s decision to shift the brand’s marketing spend to the global headquarters in neighbouring Thailand, according to Tay, who is based in Singapore.
The account has been handled by JWT London to date.
The account has been handled by JWT London to date.
Separately, the WPP-agency has hired Vancelee Teng for the newly-created post of deputy ECD for its Vietnam office. Prior to his move, the Malaysian had spent seven years at Lowe Bangkok, where he headed the art department.
Teng will report to ECD Ompong Remigio.