Tay quits SingTel

SingTel VP of corporate brand marketing Mabel Tay has resigned her position, two years after joining the company from Motorola. <BR><BR> Speaking to Media, Tay confirmed her decision, and said that she was leaving to "pursue personal interests". She will remain at the company until the end of June. <BR><BR> Tay initiated Singapore's biggest account review of 2004 when she called a creative pitch soon after joining SingTel, eventually leading to consolidation of the business with Y&R. She also drove the 2005 rollout of SingTel's 3G '3LoGy' launch campaign.