The 300 million baht international business will be contested by McCann and Leo Burnett. The two agencies presented creative work yesterday, and the winner will be decided on fees. Lowe withdrew, as the client would not allow two agencies from the same holding company (IPG) to pitch.
Ironically, the 30 million baht domestic account will be contested by Publicis Groupe siblings Leo Burnett and Saatchi & Saatchi, as well as Fareast DDB. The e-auction for the domestic business is expected by the end of the week. No date has been set for the international account.
