A brief for the Bt 30 Million (US$1 million) domestic account is expected to be available to all agencies by mid-October.
However, a date for the brief of the larger international business, estimated to be worth Bt 300 million, has not yet been set.
The size of the account is much smaller than expected when news of the review broke earlier this year (Media, 23 February). Sources say this owes to the Kingdom's uncertain political and economic climate.
The international portion of the account was formerly with Dentsu while Creative Juice/G1 has handled the domestic business. TAT's "Amazing Thailand" campaign, which was resurrected this year, has been running on and off to date.
