The development comes after Ogilvy pitched against JWT and DraftFCB for the assignment. Taobao, which is owned by Alibaba, recently saw its market share increase significantly to almost 83 percent during the first half of this year.
The growth came primarily at the expense of eBay’s EachNet platform, which declined from 16 percent to seven percent, after signing a joint venture deal with Tom Group in December 2006.
