According to local reports, the first batch of 150 offline stores will begin operations in Hangzhou and Zhejiang. There are plans to deploy over 30,000 more stores in communities and schools across the country before the end of 2010.
By paying a small service fee, consumers can purchase products on taobao.com in these offline stores.
By paying a small service fee, consumers can purchase products on taobao.com in these offline stores.
The offline retail business plan is also part of Taobao’s strategy to expand into tier-2 and tier-3 cities in the country.
Last October, Taobao launched its highly-anticipated product-search engine to enter the mobile search market through an agreement with Lenovo.
