Eastern Advertising, Regal International and Harvest Advertising are
pitching against FCB, which has handled the Government-owned account
since July 1999, and successfully retained the brief in a review a year
ago.
Although the brief values the account at $300 million, sources said the figure could eventually run to $400 million. Chunghwa was the ninth-largest advertiser in 2001 at $426 million, according to Rainmaker Industrial.
The figure showed a 28 per cent drop from the previous year.
